/* ============================================================
   Fresh Kid, förslag till ny sajt
   Utgår från deras egen identitet: Oswald i tunn versal med punkt
   (STORY. PLAY.), Roboto som brödtext, loggans grå och de pastell-
   färgade fälten från nuvarande sajt. Platt, luftigt, skandinaviskt.
   ============================================================ */

:root{
  --white:#FFFFFF;
  --warm:#FEF6ED;
  --ink:#4A4A4A;
  --ink-soft:#7A7A7A;
  --logo:#555555;
  --line:#E6E1DC;

  --rose:#F9D6D7;
  --peach:#FBE3D9;
  --lav:#EEE6F6;
  --sky:#DCEBF6;
  --honey:#FCD29D;
  --sage:#E3EADB;

  --maxw:1240px;
  --ease:cubic-bezier(.22,.61,.36,1);

  /* Behålls för ÅF-sidan */
  --rose-deep:#555555;
  --sky-deep:#555555;
  --shadow-soft:none;
  --radius:0;
  --radius-lg:0;
  --cream:#FFFFFF;
  --cream-deep:#FEF6ED;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:"Roboto",system-ui,sans-serif;font-weight:400;color:var(--ink);background:var(--white);
  line-height:1.7;font-size:17px;-webkit-font-smoothing:antialiased;overflow-x:hidden;
}
h1,h2,h3,h4,.display{
  font-family:"Oswald",sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:.01em;line-height:1.05;color:var(--logo);
}
h1{font-size:clamp(3rem,7.5vw,6.4rem)}
h2{font-size:clamp(2.2rem,4.6vw,3.8rem)}
h3{font-size:clamp(1.5rem,2.4vw,2rem)}
p{max-width:60ch}
a{color:var(--ink)}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 clamp(16px,4vw,40px)}
.eyebrow{
  font-family:"Oswald",sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.24em;font-size:.78rem;
  color:var(--ink-soft);display:block;margin-bottom:1.1rem;
}
.lead{font-size:1.12rem;color:var(--ink);font-weight:300}

.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.6em;
  font-family:"Oswald",sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.18em;font-size:.86rem;
  height:50px;padding:0 1.8em;border:1px solid var(--logo);cursor:pointer;text-decoration:none;
  transition:background .25s,color .25s;border-radius:0;
}
.btn-primary,.btn-rose{background:var(--logo);color:#fff}
.btn-primary:hover,.btn-rose:hover{background:#333;border-color:#333}
.btn-ghost{background:transparent;color:var(--logo)}
.btn-ghost:hover{background:var(--logo);color:#fff}

/* ---------- Header ---------- */
.site-head{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);border-bottom:1px solid var(--line)}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;height:84px;gap:16px}
.brand img{height:50px;width:auto}
.nav{display:flex;align-items:center;gap:clamp(14px,2.4vw,34px)}
.nav a{
  font-family:"Oswald",sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.14em;font-size:.86rem;
  color:var(--logo);text-decoration:none;padding:.4em 0;border-bottom:1px solid transparent;transition:border-color .25s;
}
.nav a:hover{border-color:var(--logo)}
.nav a.btn{height:42px;padding:0 1.3em;border:1px solid var(--logo)}
.nav a.btn-primary{color:#fff}
.menu-toggle{display:none;background:none;border:0;cursor:pointer;font-family:"Oswald";text-transform:uppercase;letter-spacing:.16em;color:var(--logo);font-size:.9rem}

/* ---------- Hero: delad bild ---------- */
.hero{display:grid;grid-template-columns:1fr 1fr;min-height:min(86vh,760px);border-bottom:1px solid var(--line)}
.hero-text{background:var(--rose);display:flex;flex-direction:column;justify-content:center;padding:clamp(40px,6vw,90px) clamp(20px,5vw,80px)}
.hero-text h1{color:var(--logo)}
.hero-text .lead{margin:1.6rem 0 2.2rem}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px}
.hero-photo{position:relative;overflow:hidden;background:var(--warm)}
.hero-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}

.strip{border-bottom:1px solid var(--line)}
.strip .wrap{display:flex;justify-content:space-between;gap:12px 30px;flex-wrap:wrap;padding-top:22px;padding-bottom:22px}
.strip span{font-family:"Oswald";text-transform:uppercase;letter-spacing:.2em;font-size:.82rem;color:var(--logo)}

/* ---------- Sektioner ---------- */
section{padding:clamp(70px,9vw,120px) 0}
.section-head{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:end;margin-bottom:clamp(30px,4vw,56px)}
.section-head p{color:var(--ink-soft);font-weight:300;justify-self:end}

/* Kategorier */
.cats{display:grid;grid-template-columns:repeat(5,1fr);gap:clamp(10px,1.4vw,18px)}
.cat{text-decoration:none;color:var(--ink);display:flex;flex-direction:column}
.cat .img{aspect-ratio:3/4;overflow:hidden;background:var(--warm)}
.cat .img img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}
.cat:hover .img img{transform:scale(1.04)}
.cat .txt{padding:18px 0 0}
.cat h3{font-size:clamp(1.6rem,2.4vw,2.1rem)}
.cat p{font-size:.92rem;color:var(--ink-soft);margin-top:6px;font-weight:300}

/* Licenser */
.license{display:grid;grid-template-columns:1fr 1fr}
.lic{padding:clamp(40px,5vw,72px);display:grid;grid-template-rows:auto 1fr auto;gap:24px;min-height:640px}
.lic-djojj{background:var(--sky)}
.lic-alfons{background:var(--peach)}
.lic .txt p{margin-top:1rem;font-weight:300}
.lic h3{font-size:clamp(2rem,3.6vw,3rem)}
.lic-art{width:62%;max-width:340px;justify-self:center;align-self:center;mix-blend-mode:multiply}
.lic-djojj .lic-art{mix-blend-mode:normal}
.lic .btn{justify-self:start}
.award{display:block;font-family:"Oswald";text-transform:uppercase;letter-spacing:.2em;font-size:.78rem;color:var(--logo);border-top:1px solid rgba(85,85,85,.35);padding-top:14px;margin-top:22px}

/* Story */
.story .wrap{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,6vw,90px);align-items:start}
.story-img img{width:100%;aspect-ratio:4/5;object-fit:cover}
.story p{margin-top:1.1rem;font-weight:300}
.story h2{margin-bottom:.5rem}
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:2.6rem}
.fact{border-top:1px solid var(--logo);padding-top:14px}
.fact strong{font-family:"Oswald";font-weight:300;font-size:2.2rem;display:block;line-height:1;color:var(--logo)}
.fact span{font-size:.86rem;color:var(--ink-soft);display:block;margin-top:6px}

/* We care */
.wecare{background:var(--warm)}
.care-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,4vw,56px)}
.care-card{border-top:1px solid var(--logo);padding-top:22px}
.care-card h3{margin-bottom:.8rem}
.care-card p{color:var(--ink);font-size:.98rem;font-weight:300}

/* Butiker */
.retail{background:var(--lav);padding:clamp(40px,6vw,80px);display:grid;grid-template-columns:1.3fr .7fr;gap:30px;align-items:center}
.retail p{margin-top:1rem;font-weight:300}
.retail-actions{display:flex;flex-direction:column;gap:12px;align-items:stretch}

/* Instagram */
.ig{display:grid;grid-template-columns:repeat(6,1fr);gap:6px}
.ig img{aspect-ratio:1;object-fit:cover;width:100%;background:var(--warm)}

/* Footer i samma anda som i dag */
.site-foot{background:#EFEFEF;padding:60px 0 36px}
.site-foot .wrap{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:30px}
.site-foot h4{font-size:.9rem;letter-spacing:.2em;font-weight:400;margin-bottom:1rem}
.site-foot a{display:block;font-family:"Oswald";text-transform:uppercase;letter-spacing:.12em;font-size:.84rem;text-decoration:none;color:var(--logo);padding:4px 0}
.site-foot a:hover{text-decoration:underline}
.site-foot a.plain{font-family:"Roboto";text-transform:none;letter-spacing:0;font-size:.95rem}
.site-foot p{color:var(--ink-soft);font-size:.92rem;font-weight:300}
.foot-bottom{margin-top:44px;font-family:"Oswald";text-transform:uppercase;letter-spacing:.14em;font-size:.76rem;color:var(--ink-soft)}

/* Förslagsflik */
.proposal-pill{
  position:fixed;left:16px;bottom:16px;z-index:90;background:#3D1A4F;color:#fff;font-weight:700;font-size:.85rem;
  padding:10px 16px;border-radius:100px;font-family:"Roboto";text-decoration:none;
}
.proposal-pill:hover{background:#8B4FB6}

/* Animation */
.reveal{opacity:0;transition:opacity 1s var(--ease)}
.reveal.in{opacity:1}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1}*{transition:none!important}}

/* ---------- Responsivt ---------- */
@media (max-width:1000px){
  .cats{grid-template-columns:repeat(3,1fr)}
  .license{grid-template-columns:1fr}
  .lic{min-height:0}
  .site-foot .wrap{grid-template-columns:1fr 1fr}
  .ig{grid-template-columns:repeat(3,1fr)}
}
@media (max-width:820px){
  .hero{grid-template-columns:1fr;min-height:0}
  .hero-photo{aspect-ratio:4/4.4;order:-1}
  .story .wrap,.retail,.section-head{grid-template-columns:1fr}
  .section-head p{justify-self:start}
  .care-grid{grid-template-columns:1fr}
  .nav{display:none;position:absolute;top:84px;left:0;right:0;background:#fff;flex-direction:column;align-items:flex-start;padding:20px;border-bottom:1px solid var(--line)}
  .nav.open{display:flex}
  .menu-toggle{display:block}
}
@media (max-width:560px){
  .cats{grid-template-columns:repeat(2,1fr)}
  .facts{grid-template-columns:1fr}
  .site-foot .wrap{grid-template-columns:1fr}
  .strip .wrap{justify-content:flex-start}
}

/* Läsbarhet: brödtext i normal vikt */
.lic .txt p,.story p,.care-card p,.retail p,.cat p,.section-head p,.site-foot p{font-weight:400}